It’s hard to keep up these days with all of the changes social networks throw our way. YouTube is no exception. They recently made some changes, aka YouTube Channels 3.5, with a redesigned homepage and channel layouts.

We thought this was a great time to revisit YouTube, to discuss why it’s a key player in a company’s social media marketing mix and how to ensure that you get the most out of it as a channel for your content, and to go over the changes you’ll see in 3.5.

While both B2B and B2C businesses use social media marketing, their tactics, goals and objectives differ dramatically. Buy, buy, buy is often the over-arching message for B2C brands using social media. Instead, for B2B businesses social media marketing is seen as an opportunity to demonstrate your know-how and a way to build and strengthen relationships.

I can’t begin to tell you how many times a week I must hear the question asked, Does Social Media Marketing really work for generating leads and new business? What I’ve learned about social media marketing and seen first hand is that like any other marketing plan a business embarks upon, in order to be effective, social media must be well-planned, targeted and strategic. Sure, you can create presences and tweet and post updates ‘till the cows come home, but will you get the results you’re hoping for?

It was bound to happen. With all the viral videos spreading like wildfire on the Internet, marketers would definitely want to seize the opportunity and jump on board. And according to the Interactive Advertising Bureau (IAB), that’s exactly what’s happening in 2011.

Marketing – It is what makes a company successful. Without effective marketing, company employees might sit at their desk and twirl their fingers. The phones would not ring. There would be no email. Money would …