Whether your Facebook page has 100 fans or 50,000 fans, a Facebook page requires ongoing attention to the type of content you post, frequency of posts, understanding about your users–what brings them to a page, what engages them to like, comment and share, and what keeps them coming back. If you’re serious about your Facebook page you cannot take a laissez -faire attitude, pages require ongoing commitment.

Businesses always seem to be looking for more ways to attract users to their Facebook page. And while many companies have been faithfully adhering to regularly scheduled updates, mixing-up the types of posts they publish, and taking suggestions on how to best optimize their news feed— many are finding that they’re not growing their fan base as much as they had hoped.