When Twitter announced profile changes back a few weeks ago, a collective grown could be heard across the social-spheres, “Oh, no, not another change.”

In this post we’ll discuss why you may want to consider updating your profile sooner than later. We’ll also take a look at brands who have already updated to see their approaches.

Want to see the magic of hashtags in action?

On September 12th, seconds after Apple announced the new iPhone 5, due out in stores on September 21st; Twitter was abuzz with iPhone 5 related hashtags.

But, before we dive in, let’s step back for a moment for further introduction or a refresher of hashtags:

Photos taken with Instagram on iOS devices and Android phones– are reminiscent of Polaroid photos–the popular square instant color images that helped to change the world of photography. With Instagram, users can add a variety of filters and look-and-feels to what might otherwise be an ordinary photo taken with a mobile phone.

Businesses have been jumping on the Instagram bandwagon and using the app as a way to share photos and engage users.

Whether a user lands on a company’s home page, an email in their inbox, or on one of your social messages–to be successful with online marketing efforts, a call to action must draw them in. In this post we’ll explore the features of successful call to actions and landing pages while taking a look at how one retailer, Gap, Inc., creates engages users via their brand home page, email marketing, and social media messaging.

It may be hard to do justice to Deborah Ng’s recent book, Online Community Management for Dummies, in a solitary blog post. The nearly 300 page book is a compendium of tips for the existing social media community manager or wannabe.

The book provides guidance on the basics of online community management. Read more>>

If your business caters predominately to local customers then you know how important it is to gain the attention of people in your immediate vicinity. In this post, we’ll explore ways to be leverage engagement on Facebook, Twitter and Google Places.

While both B2B and B2C businesses use social media marketing, their tactics, goals and objectives differ dramatically. Buy, buy, buy is often the over-arching message for B2C brands using social media. Instead, for B2B businesses social media marketing is seen as an opportunity to demonstrate your know-how and a way to build and strengthen relationships.

It’s official. We’re now in the summer of 2011, past the 4th of July, always a good marker of summer. While you may be settling into a more laid back mode for the next couple of months, the world of social media doesn’t seem to slow down or necessarily recognize the concept of vacation. We’re also at the half-way mark of 2011, which is a good place too to take stock and see how far we’ve come and where we’re going for the second half of the year.

I can’t begin to tell you how many times a week I must hear the question asked, Does Social Media Marketing really work for generating leads and new business? What I’ve learned about social media marketing and seen first hand is that like any other marketing plan a business embarks upon, in order to be effective, social media must be well-planned, targeted and strategic. Sure, you can create presences and tweet and post updates ‘till the cows come home, but will you get the results you’re hoping for?

In a world of Twitter frenzy and Facebook fanaticism, it’s no surprise that app developers have entered the world of social media in an effort to showcase their brands and drive app sales. In a …