The UN Foundation is launching the Shot@life campaign during World Immunization Week, to “educate, connect and empower Americans to save the lives of children in developing countries by supporting global vaccine funding.”

Through a well-designed social media campaign, Shot@Life’s messages will be communicated from Monday, April 23rd through Friday, April 27th, through an integrated approach that maximizes the benefits of social media. The campaign encourages participants to spend 15 minutes or less each day during World Immunization Week to help spread the word about the importance of global vaccines to give every child a shot at a healthy life.

Surely, by now, you’ve heard about Pinterest, “the virtual pinboard. that allows you to organize and share all the beautiful things you find on the web.” But before now, you may not have heard from the people behind the business profiles; the people behind the pins, boards, likes and comments. In short, why Pinterest? Why would a business decide to go the Pinterest route and attempt to represent themselves visually with such an economy of words?

A recent PEW Internet survey reports that people are increasingly using the Internet, search engines, specialty websites and social networks to search for local businesses.

In the Fast Company article, E.B. Boyd summed it up nicely, “Not being online today is the equivalent in earlier eras of not having a storefront or a Yellow Pages listing. It’s effectively impossible for potential customers to find you.”

In this post we offer a definition,additional reasons why it’s important to optimize and ten tips to ensure that businesses can be found through local searches.