Facebook fan pages have become an essential component for business marketing. One area of the Facebook page that has seen tremendous growth in the past year has been in the ways businesses are using default landing tabs—in other words, where they choose to have a new user land, and the ways they are crafting messages with specific call-to-actions.

In this post we explore the topic of call-to-actions and offer insights into how to create compelling ones. We’ve done a round-up of Facebook fan pages of twelve brands who engage with B2B businesses to see their approach.

Businesses always seem to be looking for more ways to attract users to their Facebook page. And while many companies have been faithfully adhering to regularly scheduled updates, mixing-up the types of posts they publish, and taking suggestions on how to best optimize their news feed— many are finding that they’re not growing their fan base as much as they had hoped.