The Year of the Female Entrepreneur: New Survey Data and Infographic
February 15, 2013 – 1:23 pm | No Comment

Happy to learn it’s the Year of the Female Entrepreneur. Go Team!
“The State of Women-Owned Businesses” conducted by
National Association of Business Owned Women
and Web.com surveyed 550 Women Business Owners (WBOs) and found a lot …

Read the full story »
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Articles tagged with: mashable

Facebook Updates: What You Need to Know to Stay in the Loop
February 7, 2012 – 7:52 am | No Comment
Facebook Updates: What You Need to Know to Stay in the Loop

Social media can feel like a moving target at times. It’s hard to stay up-to-date on everything happening around the Internet. In this post, we focus on Facebook and some of the recent changes that will help you to stay in the loop!

To Promote, or Not Promote: That is the (Big)Twitter Question
August 9, 2011 – 6:07 am | No Comment
To Promote, or Not Promote: That is the (Big)Twitter Question

Twitter has been aflutter lately with the news of a closed beta testing of Promoted Tweets. Promoted Tweets have been defined as: Ordinary Tweets paid for by advertisers in order to reach a wide group of users or to spark engagement from their existing followers.

10 Tips for Creating a Great Blog Post
July 26, 2011 – 5:41 am | 3 Comments
10 Tips for Creating a Great Blog Post

Are all blog posts created equal? Do they all possess the same elements which make them stand-out? Readable? Optimized for Search Engines? Whether you’re a seasoned blogger or new to the field of blogging, by adhering to some straight-forward practices your blog post can be successful.

The Viral Effect of Online Video Ads
June 7, 2011 – 6:27 am | No Comment
The Viral Effect of Online Video Ads

It was bound to happen. With all the viral videos spreading like wildfire on the Internet, marketers would definitely want to seize the opportunity and jump on board. And according to the Interactive Advertising Bureau (IAB), that’s exactly what’s happening in 2011.

Social Media and Lead Generation: The Secrets to Success
June 1, 2011 – 6:55 am | No Comment
Social Media and Lead Generation: The Secrets to Success

When it comes to social media and lead generation, good advice is good advice regardless of the size of the business. The experts who have weighed in on the topic in this post are primarily addressing the question of small businesses. While large businesses may have some competitive advantages in terms of how much they can spend on various types of campaigns, I believe the principles for success are really the same.