Like many other businesses with Facebook pages we were concerned about how Facebook’s recent addition of promoted pages effected organic reach. So first we went to the source, to see what Facebook themselves had to say about the matter. And then we sought solutions > read more

Not only are we fans of using Facebook for Business, we’re also fans of Mari Smith, who Fast Company magazine once dubbed as the “Pied Piper of the online world.” So needless to say, when Mari Smith talks about Facebook tips, we’re all ears.

Recently, Mari conducted a webinar, “10 Essential Facebook Money-Making ‘Techie’ Tips.” If you missed the webinar, no problem, there’s a replay of it online along with a great breadcrumb trail of tweets that were posted with the hashtag #10fbtips.

Social media can feel like a moving target at times. It’s hard to stay up-to-date on everything happening around the Internet. In this post, we focus on Facebook and some of the recent changes that will help you to stay in the loop!

What’s a marketer to do? I think it’s fair to say that while all the involved parties sort out the issue of whose Facebook posts are getting consolidated and whose aren’t, we should turn our attention to where it truly matters for most of us–the content and what we’re publishing.

We’d like to suggest that marketers keep their eyes on the prize by utilizing and optimizing a Facebook Page Content Publishing Strategy.