While both B2B and B2C businesses use social media marketing, their tactics, goals and objectives differ dramatically. Buy, buy, buy is often the over-arching message for B2C brands using social media. Instead, for B2B businesses social media marketing is seen as an opportunity to demonstrate your know-how and a way to build and strengthen relationships.

It’s a little over four months now since LinkedIn revamped their pages for companies. The new page has been seen as a huge improvement for businesses who would like to use LinkedIn as a place to showcase their products and services with more detailed descriptions and an option to embed a video, and also as a platform where customers can recommend the company.