More and more businesses have been discovering Google+ as a social networking platform where they can share content and engage with followers in a highly effective way.

Recent figures report: “Google+ has 100 million users, and has grown in popularity recently, with growth spurts of daily users hovering around 625,000 per day.”

With businesses finding the need to be in multiple places online, the question eventually boils down to the basics, e.g. why this platform? How will the experience be different? Do we really need another social media page?

If your business caters predominately to local customers then you know how important it is to gain the attention of people in your immediate vicinity. In this post, we’ll explore ways to be leverage engagement on Facebook, Twitter and Google Places.

When it comes to social media and lead generation, good advice is good advice regardless of the size of the business. The experts who have weighed in on the topic in this post are primarily addressing the question of small businesses. While large businesses may have some competitive advantages in terms of how much they can spend on various types of campaigns, I believe the principles for success are really the same.