When Twitter announced profile changes back a few weeks ago, a collective grown could be heard across the social-spheres, “Oh, no, not another change.”

In this post we’ll discuss why you may want to consider updating your profile sooner than later. We’ll also take a look at brands who have already updated to see their approaches.

Landing pages can make or break business. Knowing how to get a user from “click” to taking the next action is vital for anyone who does business online. So let’s back up a minute and talk about the landing page, what it is and the features that can help make a successful landing page.

Email marketing is an integral part of business marketing. In a recent blog post here on GigCoin we noted some impressive figures about how in the US email marketing is slated to grow to $2,468 billion in 2016 (Forrester Research).

Generally, marketers are in agreement about the value of email marketing but where you’ll hear significant differences of opinions will be regarding the topic of rented lists or otherwise referred to as co-sponsored email marketing opportunities.

Google+ business pages have been a hot topic these past few weeks since their launch on November 7, 2011.

In this post, we offer: a number of how-to resources, helpful Google+ tips, important reminders about promoting your Google+ page, advice for small businesses regarding Google+, and best practices for marketing on Google+.

If your business caters predominately to local customers then you know how important it is to gain the attention of people in your immediate vicinity. In this post, we’ll explore ways to be leverage engagement on Facebook, Twitter and Google Places.

Facebook fan pages have become an essential component for business marketing. One area of the Facebook page that has seen tremendous growth in the past year has been in the ways businesses are using default landing tabs—in other words, where they choose to have a new user land, and the ways they are crafting messages with specific call-to-actions.

In this post we explore the topic of call-to-actions and offer insights into how to create compelling ones. We’ve done a round-up of Facebook fan pages of twelve brands who engage with B2B businesses to see their approach.