The Year of the Female Entrepreneur: New Survey Data and Infographic
February 15, 2013 – 1:23 pm | No Comment

Happy to learn it’s the Year of the Female Entrepreneur. Go Team!
“The State of Women-Owned Businesses” conducted by
National Association of Business Owned Women
and Web.com surveyed 550 Women Business Owners (WBOs) and found a lot …

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Innovation + Creativity = Great Experiences for Businesses on Instagram
August 2, 2012 – 6:55 am | No Comment
Innovation + Creativity = Great Experiences for Businesses on Instagram

Photos taken with Instagram on iOS devices and Android phones– are reminiscent of Polaroid photos–the popular square instant color images that helped to change the world of photography. With Instagram, users can add a variety of filters and look-and-feels to what might otherwise be an ordinary photo taken with a mobile phone.

Businesses have been jumping on the Instagram bandwagon and using the app as a way to share photos and engage users.

Deborah Ng’s ‘Online Community Management for Dummies’–Review
May 29, 2012 – 5:44 am | No Comment
Deborah Ng’s ‘Online Community Management for Dummies’–Review

It may be hard to do justice to Deborah Ng’s recent book, Online Community Management for Dummies, in a solitary blog post. The nearly 300 page book is a compendium of tips for the existing social media community manager or wannabe.

The book provides guidance on the basics of online community management. Read more>>

Tips for Designing a Successful Facebook Content Strategy
December 13, 2011 – 4:00 am | 13 Comments
Tips for Designing a Successful Facebook Content Strategy

What’s a marketer to do? I think it’s fair to say that while all the involved parties sort out the issue of whose Facebook posts are getting consolidated and whose aren’t, we should turn our attention to where it truly matters for most of us–the content and what we’re publishing.

We’d like to suggest that marketers keep their eyes on the prize by utilizing and optimizing a Facebook Page Content Publishing Strategy.