Enter into a discussion about SEO and within a matter of moments you’re bound to be talking about keywords. There’s no question about it—keywords are essential. For this post, we’ve curated perspectives about content that most resonates with us: optimizing and sharing content and how to go about leveraging it for SEO. What you’ll find here is a way to see content through an SEO lens.

Whether your business is prepared to handle customer service questions via your social networking sites or not, the day will come probably sooner than later—when people will start reaching out to you there—expecting timely responses. If you haven’t started to integrate social media and customer service you might be surprised to learn that for the most part you already have the tools you need right at your disposal. You may just need to be thinking about using them a little differently.