Twitter has been aflutter lately with the news of a closed beta testing of Promoted Tweets. Promoted Tweets have been defined as: Ordinary Tweets paid for by advertisers in order to reach a wide group of users or to spark engagement from their existing followers.

Whether your business is prepared to handle customer service questions via your social networking sites or not, the day will come probably sooner than later—when people will start reaching out to you there—expecting timely responses. If you haven’t started to integrate social media and customer service you might be surprised to learn that for the most part you already have the tools you need right at your disposal. You may just need to be thinking about using them a little differently.