It’s a little over four months now since LinkedIn revamped their pages for companies. The new page has been seen as a huge improvement for businesses who would like to use LinkedIn as a place to showcase their products and services with more detailed descriptions and an option to embed a video, and also as a platform where customers can recommend the company.

In recent posts here on GigCoin we’ve been talking about a host of relevant topics for businesses regarding Facebook company pages: how to set one up, what you need to know about the new page layout and features, assessing whether a Facebook contest or sweepstakes is right for your business, and how to practice good etiquette on Facebook.

No discussion about Facebook for businesses would be complete without addressing the question of Facebook Ads and whether going the route of placing one is within your best interests. As we’ve done on several posts, we’ve spoken to a number of business people about their experiences. And, I must confess, I am completely blown away by their collected wisdom. You’ll hear from people who have run ad campaigns on Facebook and receive some tried and proven tactics. 
So without further ado, let’s begin!

Businesses always seem to be looking for more ways to attract users to their Facebook page. And while many companies have been faithfully adhering to regularly scheduled updates, mixing-up the types of posts they publish, and taking suggestions on how to best optimize their news feed— many are finding that they’re not growing their fan base as much as they had hoped.