Facebook fan pages have become an essential component for business marketing. One area of the Facebook page that has seen tremendous growth in the past year has been in the ways businesses are using default landing tabs—in other words, where they choose to have a new user land, and the ways they are crafting messages with specific call-to-actions.

In this post we explore the topic of call-to-actions and offer insights into how to create compelling ones. We’ve done a round-up of Facebook fan pages of twelve brands who engage with B2B businesses to see their approach.

Now that more companies are using contests, special promotions and offers tied to their social media marketing campaigns, the challenges are becoming even greater for how to stand-out and have a way to capture the attention and interest of your target audience. It’s clear that the bar has been raised by many companies and that to keep up companies need to be creative, offer enticing prizes, and in the end, have a good takeaway message. To have the most successful experience you’ll also want to think about the goals you are trying to achieve with your campaign and to assess at the end whether you obtained them, this will help you in creating future programs. 
In this post we’ll take a look at some sample campaigns and their takeaway messages, a list of goals for businesses to consider and we’ll check-in too with some business people for their opinions on what makes for a successful offer.