Like many other businesses with Facebook pages we were concerned about how Facebook’s recent addition of promoted pages effected organic reach. So first we went to the source, to see what Facebook themselves had to say about the matter. And then we sought solutions > read more

Photos taken with Instagram on iOS devices and Android phones– are reminiscent of Polaroid photos–the popular square instant color images that helped to change the world of photography. With Instagram, users can add a variety of filters and look-and-feels to what might otherwise be an ordinary photo taken with a mobile phone.

Businesses have been jumping on the Instagram bandwagon and using the app as a way to share photos and engage users.

Whether a user lands on a company’s home page, an email in their inbox, or on one of your social messages–to be successful with online marketing efforts, a call to action must draw them in. In this post we’ll explore the features of successful call to actions and landing pages while taking a look at how one retailer, Gap, Inc., creates engages users via their brand home page, email marketing, and social media messaging.

It may be hard to do justice to Deborah Ng’s recent book, Online Community Management for Dummies, in a solitary blog post. The nearly 300 page book is a compendium of tips for the existing social media community manager or wannabe.

The book provides guidance on the basics of online community management. Read more>>

Not only are we fans of using Facebook for Business, we’re also fans of Mari Smith, who Fast Company magazine once dubbed as the “Pied Piper of the online world.” So needless to say, when Mari Smith talks about Facebook tips, we’re all ears.

Recently, Mari conducted a webinar, “10 Essential Facebook Money-Making ‘Techie’ Tips.” If you missed the webinar, no problem, there’s a replay of it online along with a great breadcrumb trail of tweets that were posted with the hashtag #10fbtips.

The new Timeline for Facebook Pages are here. In this post, we’re excited to highlight what you need to know to get started. We’ve listed some of the important new additions and as a way to help to approach your new page, we’ve taken a look at Starbucks Facebook page to demonstrate the new features and different kinds of Facebook updates that work well. Let’s begin!

Social media marketing continued to make significant headway in 2011 and is expected to move full steam ahead in 2012. More specifically, what trends can we expect to see in the coming year? We checked in with five marketing pros who shared their insights with us. Joining us are Sergio Balegno, Shama Kabani, Cindy King, Joe Pulizzi, Mike Volpe and our very own Julie Diaz-Asper

If your business caters predominately to local customers then you know how important it is to gain the attention of people in your immediate vicinity. In this post, we’ll explore ways to be leverage engagement on Facebook, Twitter and Google Places.

While both B2B and B2C businesses use social media marketing, their tactics, goals and objectives differ dramatically. Buy, buy, buy is often the over-arching message for B2C brands using social media. Instead, for B2B businesses social media marketing is seen as an opportunity to demonstrate your know-how and a way to build and strengthen relationships.

Sharing useful content is an important part of a social media marketing strategy. Regardless of whether people follow you on Twitter, like you on Facebook or have you in one of their circles on Google+, you want to make sure you not only share your content but you want to pass along links to posts that speak to you and that you think will speak to your followers and readers as well.