Whether a user lands on a company’s home page, an email in their inbox, or on one of your social messages–to be successful with online marketing efforts, a call to action must draw them in. In this post we’ll explore the features of successful call to actions and landing pages while taking a look at how one retailer, Gap, Inc., creates engages users via their brand home page, email marketing, and social media messaging.

Email marketing is an integral part of business marketing. In a recent blog post here on GigCoin we noted some impressive figures about how in the US email marketing is slated to grow to $2,468 billion in 2016 (Forrester Research).

Generally, marketers are in agreement about the value of email marketing but where you’ll hear significant differences of opinions will be regarding the topic of rented lists or otherwise referred to as co-sponsored email marketing opportunities.

Email marketing is an integral part of business marketing. Consider this Forrester Research finding: “In 2011 United States firms alone spent US $1.51 billion on email marketing and will grow to $2.468 billion in 2016.” Furthermore, Forrester suggests “Nearly every enterprise marketer uses email marketing as the workhorse of her interactive mix.” So how can you build your email marketing list? Read more>>

In case you’ve been wondering about the future of email marketing and whether your business should be using email to communicate with clients and prospects you’ll be interested to know that the May 2011 Pew Research & American Life Project reported that email is still one of most popular online activities among U.S. adults. With 92 percent of online adults using email and 61 percent using it daily, according to Pew Research, “Marketers cannot afford to ignore this marketing tool.”

In this post we offer 11 tips to keep your email marketing alive and well and ready to move into 2012: