Making your Facebook Wall Post Pop! Five tips to get more likes and comments
Rules of Engagement
The recent Comscore and Facebook study found that:
So how do you make your Facebook wall post pop? Here are five great examples from popular Facebook accounts:
#1 Sharing exclusive content: make your fans insiders.
Great example over at Georgetown Cupcake, that shares a secret flavor (not-on-the-menu) daily:
#2 Creating compelling content – Great content gets you likes and comments.
Whole Foods constantly creates fun or useful content to get engagement. Here’s an example of a Gluten free cooking video that they produced:
#3 Ask fun questions: Make it fun and easy to engage on your page with polls, fill-in-the-blanks:
Intel polls fans to get the conversation started on their page:
#4 Use images to get attention: interesting images can get you attention.
You can use images to stand out, and even use them to communicate promotions.
#5 Make it rewarding to like you: Offer coupons and free products
The best approach for your wall post will depend on your business and your target. It’s helpful to start by seeing what others are doing in your industry and take a look at some of your favorite brands to get new ideas. Mix it up and try new things!
What wall posts work best for your business?