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How To Score Guest Posting Gigs

Submitted by on February 18, 2011 – 4:44 pm3 Comments

Recently someone asked me how I manage to place so many guest posts and writing gigs? I had to think about it for a second. Doesn’t everyone put out loads of content on other sites?

Let me start my answer by first sharing a secret. I am not a writer. (Gasp!) It’s true. I’m a mom, a volunteer in about 14 different organizations, a photographer, and once upon a time I was a researcher. But a writer? Nope. I never describe myself that way.

Blogger?
Yes. What’s the difference? HUGE, in my way of thinking. I might switch up my tenses in the middle of a blog post. I might (shh don’t tell anyone) make a spelling error. And above all I’m allowed to use BOLD and ITALICS profusely and at will. And I LOVE getting my work edited, the process turns out a much better product than I could do on my own.

I make it very clear to anyone asking me to write for them, that I am unapologetically conversational.
The end.
Makes me so much more brave about offering to write for a website or online magazine.

Why should you place your work on other websites?

The simple answer is incoming links. At first you may not find many (or any) paying freelance blogging gigs. But never take a writing opportunity if they won’t at least link back to your site (and Twitter/Facebook if you want). And it’s better to get a link to a direct post you have written on your site than just the homepage.

The more complicated answer is… it will slowly help you increase your social media footprint. When other bloggers see you have written on a new online mom magazine site, they will follow you back to your blog and your other social media sites. As you grow your Twitter following, and mention links where you have placed guest posts they will again follow you back to your blog and so on.

Not to mention as you attempt to locate paying freelance opps, it’s nice to have a ‘press page’ full of your writing examples!

How can you make it happen? (And get paid?)

Be strategic. Think outside the box.

Let’s say you have a series of posts on your blog you think is particularly funny or interesting or provides a great resource for readers. And let’s also say you have about 2 other posts up your sleeve you intend to post on outside sites about the same topic. You will link to one or more of your related posts back at your site in a VERY organic thoughtful way.

Now look around and find the best types of sites that might be looking for exactly the content you already have. There are plenty of ‘mom magazine’ style sites and believe me they are ALWAYS looking for content. They can rarely pay however. No worries, at first you are just looking for ways to get your content and your site and YOURSELF out there.

Great Examples of Magazine Sites That May Be Interested in Your Article.
(Note the different topics and styles before you contact them! Often they have a form you can fill out to contribute.)

Slowly place all your outside posts in a page on your blog and call it something like Press Page, or Writing Gigs. Do your best to promote your articles even though it feels like you are promoting the other site. Because really you are promoting yourself! Use Twitter, Facebook and heck email your mom, help create a conversation on the post.

I am seeing more and more paid opportunities on company blogs and in the form of sponsored posts. A great source of course is here at GigCoin. Create a pitch about a type of article you are interested in writing. Or be more general and make your pitch about the areas you are interested in, linking back to your list of placed articles will be very helpful!

What other sites do you know of that are looking for guest posting gigs?

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