Facebook Works for Businesses–When They Work It
Not only are we fans of using Facebook for Business, we’re also fans of Mari Smith, who Fast Company magazine once dubbed as the “Pied Piper of the online world.” So needless to say, when Mari Smith talks about Facebook tips, we’re all ears.
Recently, Mari conducted a webinar, “10 Essential Facebook Money-Making ‘Techie’ Tips.” If you missed the webinar, no problem, there’s a replay of it online along with a great breadcrumb trail of tweets that were posted with the hashtag #10fbtips.
We mention this too because of the best practices demonstrated—e.g. how to successfully host a webinar, make it available for people who may not have been able to attend it initially, integrate a Twitter hashtag for people to post about the event (during and after it occurred.)
In the webinar, Mari discusses three notable programs that help businesses to manage their Facebook presences which are well worth checking out if you’re not already using:
Hootsuite: Social media dashboard that helps you to manage multiple networks and profiles and measure your campaign results.Woobox: Mari mentioned in particular, the use of redirect urls for Facebook. And, Woobox also makes it possible to use Sweepstakes, Coupons, and more for Facebook Pages & Twitter.
Hyper Alerts: Monitor Facebook pages and receive an email every time a post is made to the wall or when a comment is made.
10 Essential Facebook Money-Making ‘Techie’ Tips (According to Mari Smith)
Below is a summary of Mari’s 10 tips for businesses:
1. Understand Facebook Edgerank.
2. Include photos and videos in Facebook updates.
3. Don’t post links via third-party apps–Mari suggests that if you’re going to pre-schedule your updates, use a tool such as Hootsuite and try and include a photo. Post manually as often as possible.
4. Change your Facebook cover image regularly.
5. Pin updates to top (pinned content will stay there for seven days) but Mari does suggest to rotate content sooner than seven days to make sure there’s fresh content on your Facebook page.
6.. Optimize your app thumbnails, use tools such as Woobox to get redirects of your urls.
7. Monitor your Facebook insights, see what’s doing well, what isn’t.
8. Respond to comments.
9. Check your notifications. Mari suggests too that you can use a tool like Hyper Alerts even if you’re not the administrator of a Facebook page and be alerted when someone has commented on a page.
10. Make use of Facebook interest lists. Mari suggests encouraging your fans and visitors to add you to an Interest List; let them know which topic is best, e.g. she says that her Page might be best added to a list called Facebook Tips, or Facebook Marketing, or Social Media Marketing.
Have you been using any of the tools and/or suggestions that Mari recommends? What other tips would you add to the list? Share your comments in the space below.