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Creating Facebook Milestones: A Picture is Worth a Thousand Words

Submitted by on March 20, 2012 – 7:11 amNo Comment

The new milestones and timeline feature on Facebook pages provides a great way for businesses to tell their story through words and photos.  In this post we’ll take a look at the types of photos that work well and how others have used them.

The first milestone on your story journey will be about your beginnings–when you were born/founded/started/opened/created or launched. 

 Your beginnings can be both described in words and with a photo.

Where did you get your start?

A garage? Spare bedroom? Small office? A renovated gas station like Ben and Jerry’s? Showing a photo of where you began can be quite humbling! Note too that it’s good to add text for the event, year and place. And of course, some words about your story.

Next, you have the option to add new milestones–

and/or to change existing stories on your Facebook page.

It’s very easy to change the date to place the story somewhere else on your timeline.

What kind of photos work well to tell stories?


Here are a few easy to implement ideas:


Maybe your founders didn’t get their start as early as Richard Sears did but how about adding a photo of your founders?

News coverage, headlines: Were you in the media?

New product/service offerings:

Logo changes:

An older document– that portrays an important date and/or event in your business history:

Happy Customers:

Charitable/Special Events that your business is participating in:

Think about the history of your business–the people, places and dates that best capture your story. Go ahead and add them to your timeline.  A picture is worth a thousand words (but don’t forget to add the words, too)!

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