Tumblr may never have factored into your consideration before. But due to recent growth and the functionality that Tumblr offers, you might want to give it a tumble!

2012 will be remembered for many advancements in social media but the four that truly stand out to us at GigCoin are the ways in which: crowdfunding and crowdsourcing reached new heights, social media became more mobile,the brand’s social media experience moved beyond FaceBook and Twitter, infographics became a more adopted and valued way to communicate marketing messages

In its relatively short history, social media has already infiltrated most industries and changed the way consumers go about finding information and making purchase decisions. One industry that has been widely affected is the travel industry.

Like many other businesses with Facebook pages we were concerned about how Facebook’s recent addition of promoted pages effected organic reach. So first we went to the source, to see what Facebook themselves had to say about the matter. And then we sought solutions > read more

When Twitter announced profile changes back a few weeks ago, a collective grown could be heard across the social-spheres, “Oh, no, not another change.”

In this post we’ll discuss why you may want to consider updating your profile sooner than later. We’ll also take a look at brands who have already updated to see their approaches.

Want to see the magic of hashtags in action?

On September 12th, seconds after Apple announced the new iPhone 5, due out in stores on September 21st; Twitter was abuzz with iPhone 5 related hashtags.

But, before we dive in, let’s step back for a moment for further introduction or a refresher of hashtags:

In the last few years, branded mobile apps have become increasingly pervasive. By the year 2015, mobile users and owners of branded apps will reach 108 million from its current level of 55 million.

In this article we’ll take a look at the rationale for branded apps and strategies for making them successful. We’ll also hear first-hand accounts from a number of businesses who have already delved into the world of branded apps and the take-away messages we can glean from their experiences.

Photos taken with Instagram on iOS devices and Android phones– are reminiscent of Polaroid photos–the popular square instant color images that helped to change the world of photography. With Instagram, users can add a variety of filters and look-and-feels to what might otherwise be an ordinary photo taken with a mobile phone.

Businesses have been jumping on the Instagram bandwagon and using the app as a way to share photos and engage users.

The mobile web is expected to reach nearly two billion users by 2015, outranking desktop usage. The channel is still relatively new and while you may not be looking to embrace mobile marketing in the near term, it’s something that you may want to begin thinking about sooner than later.

Whether a user lands on a company’s home page, an email in their inbox, or on one of your social messages–to be successful with online marketing efforts, a call to action must draw them in. In this post we’ll explore the features of successful call to actions and landing pages while taking a look at how one retailer, Gap, Inc., creates engages users via their brand home page, email marketing, and social media messaging.