4 Social Media Highlights of 2012
The year will certainly be remembered for many advancements in social media but the four that truly stand out to us at GigCoin are the ways in which:
- Crowdfunding and crowdsourcing reached new heights
- Social Media became more mobile
- The brand’s social media experience moved beyond FaceBook and Twitter
- Infographics became a more adopted and valued way to communicate marketing messages
#1 The Acceleration of Crowdfunding and Crowdsourcing
Michael Sullivan first defined crowdfunding in 2006 as “the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations. Crowdfunding occurs for any variety of purposes, from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns.”
This year, we’ve seen significant activity and discussion around crowdfunding including two major milestones: the passage of the Jumpstart Our Business Startups (JOBS Act) on March 8th, and The Crowdfund Act signed into law on April 5th.
There has also been a notable increase in crowdfunding platforms for users to choose from. The Crowdfunding Industry Report stated that as of April 2012, 452 crowdfunded platforms (CFPs) were operating globally. Research firm Massolution estimates “the crowdfunding industry (equity + donation + lending +reward crowdfunding) will grow from $1.5 billion in 2011 to $2.8 billion in 2012.”
#2 The Rise of Mobile Social Media
The impact of smartphones and tablets, 3G and 4G networks, along with increase in public WiFi hot spots and the expanding volume of mobile apps, have dramatically changed the way people browse the Internet. Nielsen reported, “consumers’ time spent with social media on mobile apps and the mobile Web has increased 63 percent in 2012, compared to the same period last year. “
The Pew Research Center’s survey about Social Networking across the globe states that social networking is very popular for smartphone users. “In 12 countries, at least six-in-ten smart phone users access social networks with their phones smartphone users as those who own a cell phone and regularly use it to access the Internet.”
#3 Facebook, Twitter and Beyond
While Facebook and Twitter have continued to be two of the most popular social networks, “Pinterest emerged as one of the breakout stars in social media for 2012, boasting the largest year-over-year increase in both unique audience and time spent of any social network across PC, mobile web and apps.”
Nielsen reports the top social networks in the U.S. — Facebook, Blogger, Twitter, WordPress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia.
#4 The Expanded Use of Infographics
Infographics are more than a pretty picture, although many are quite visually pleasing! They tell a story with a multitude of messages, and as Adrienne So suggests, “reduce the time it would take to wade through a dense, numbers-heavy paragraph.“ Stew Langille, the CEO of data visualization start-up Visual.ly, is quoted as saying “the average pageview for a newspaper infographic is about 30 times that of a text-based article.”
Jeff Bullas discovered that since just prior to the start of 2010 to the beginning of 2012, infographic search volumes have increased by over 800% in just over 2 years. Statistics from the social network Digg reveal that since 2007, infographics on Digg have increased by 250 times!”
What stands out for you about Social Media in 2012? Share your comments in the space below or on GigCoin’s Facebook page.