The Year of the Female Entrepreneur: New Survey Data and Infographic
February 15, 2013 – 1:23 pm | No Comment

Happy to learn it’s the Year of the Female Entrepreneur. Go Team!
“The State of Women-Owned Businesses” conducted by
National Association of Business Owned Women
and Web.com surveyed 550 Women Business Owners (WBOs) and found a lot …

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Article Archive for June 2012

Community Check-in: Pinterest & Influencers Research Study
June 21, 2012 – 8:44 am | No Comment
Community Check-in: Pinterest & Influencers Research Study

Pinterest as defined by wikipedia as:
“Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own …

Integrating Mobile Campaigns into Your Marketing Mix
June 18, 2012 – 6:45 am | No Comment
Integrating Mobile Campaigns into Your Marketing Mix

The mobile web is expected to reach nearly two billion users by 2015, outranking desktop usage. The channel is still relatively new and while you may not be looking to embrace mobile marketing in the near term, it’s something that you may want to begin thinking about sooner than later.

Landing Pages and Call to Actions: A Look at How Retailer, Gap, Inc. Engages Users
June 5, 2012 – 6:02 am | No Comment
Landing Pages and Call to Actions: A Look at How Retailer, Gap, Inc. Engages Users

Whether a user lands on a company’s home page, an email in their inbox, or on one of your social messages–to be successful with online marketing efforts, a call to action must draw them in. In this post we’ll explore the features of successful call to actions and landing pages while taking a look at how one retailer, Gap, Inc., creates engages users via their brand home page, email marketing, and social media messaging.