Article Archive for May 2012
It may be hard to do justice to Deborah Ng’s recent book, Online Community Management for Dummies, in a solitary blog post. The nearly 300 page book is a compendium of tips for the existing social media community manager or wannabe.
The book provides guidance on the basics of online community management. Read more>>
The use of social media marketing for communication campaigns has matured in the past couple of years.
One important campaign that came to our attention again this week is text4baby, a free mobile information service designed to promote maternal and child health. Learn more >>
Not only are we fans of using Facebook for Business, we’re also fans of Mari Smith, who Fast Company magazine once dubbed as the “Pied Piper of the online world.” So needless to say, when Mari Smith talks about Facebook tips, we’re all ears.
Recently, Mari conducted a webinar, “10 Essential Facebook Money-Making ‘Techie’ Tips.” If you missed the webinar, no problem, there’s a replay of it online along with a great breadcrumb trail of tweets that were posted with the hashtag #10fbtips.
Blogging may sometimes be perceived as a solitary experience, a person sitting in front of their keyboard, writing articles in their home office or holed up in a booth in their local café. Writing to their heart’s content. End of story.
Well, not quite.
But in order to be successful, bloggers need to consider a number of other factors. In this post will go over some of the more important considerations including: community/networks; twitter chats; social networking; in-person conferences; optimizing posts for SEO; share buttons and social media.
More and more businesses have been discovering Google+ as a social networking platform where they can share content and engage with followers in a highly effective way.
Recent figures report: “Google+ has 100 million users, and has grown in popularity recently, with growth spurts of daily users hovering around 625,000 per day.”
With businesses finding the need to be in multiple places online, the question eventually boils down to the basics, e.g. why this platform? How will the experience be different? Do we really need another social media page?