The UN Foundation is launching the Shot@life campaign during World Immunization Week, to “educate, connect and empower Americans to save the lives of children in developing countries by supporting global vaccine funding.”

Through a well-designed social media campaign, Shot@Life’s messages will be communicated from Monday, April 23rd through Friday, April 27th, through an integrated approach that maximizes the benefits of social media. The campaign encourages participants to spend 15 minutes or less each day during World Immunization Week to help spread the word about the importance of global vaccines to give every child a shot at a healthy life.

Surely, by now, you’ve heard about Pinterest, “the virtual pinboard. that allows you to organize and share all the beautiful things you find on the web.” But before now, you may not have heard from the people behind the business profiles; the people behind the pins, boards, likes and comments. In short, why Pinterest? Why would a business decide to go the Pinterest route and attempt to represent themselves visually with such an economy of words?

Landing pages can make or break business. Knowing how to get a user from “click” to taking the next action is vital for anyone who does business online. So let’s back up a minute and talk about the landing page, what it is and the features that can help make a successful landing page.

It’s hard to keep up these days with all of the changes social networks throw our way. YouTube is no exception. They recently made some changes, aka YouTube Channels 3.5, with a redesigned homepage and channel layouts.

We thought this was a great time to revisit YouTube, to discuss why it’s a key player in a company’s social media marketing mix and how to ensure that you get the most out of it as a channel for your content, and to go over the changes you’ll see in 3.5.