Email marketing is an integral part of business marketing. In a recent blog post here on GigCoin we noted some impressive figures about how in the US email marketing is slated to grow to $2,468 billion in 2016 (Forrester Research).

Generally, marketers are in agreement about the value of email marketing but where you’ll hear significant differences of opinions will be regarding the topic of rented lists or otherwise referred to as co-sponsored email marketing opportunities.

Nonprofits are leaders in using social media to grow their community and get advocates to take action. Many of these nonprofits have had great success with minimum budgets and resources. How can nonprofits effectively use …

Enter into a discussion about SEO and within a matter of moments you’re bound to be talking about keywords. There’s no question about it—keywords are essential. For this post, we’ve curated perspectives about content that most resonates with us: optimizing and sharing content and how to go about leveraging it for SEO. What you’ll find here is a way to see content through an SEO lens.

Social media can feel like a moving target at times. It’s hard to stay up-to-date on everything happening around the Internet. In this post, we focus on Facebook and some of the recent changes that will help you to stay in the loop!