Email marketing is an integral part of business marketing. Consider this Forrester Research finding: “In 2011 United States firms alone spent US $1.51 billion on email marketing and will grow to $2.468 billion in 2016.” Furthermore, Forrester suggests “Nearly every enterprise marketer uses email marketing as the workhorse of her interactive mix.” So how can you build your email marketing list? Read more>>

Restaurants are using social media to drive business to their locations and for good reasons.

A recent Pew Research Center study found 51% of adults look to the Internet for restaurant information; 38% rely on search engines, 17% on specialty web sites, and 3% on social media sites or Twitter. Demographic-wise, the adults are more likely to be women, young adults and technology adopters. As Liza Porteus Viana writes, “Restaurants have to be very strategic with how they utilize social platforms – just trying to amass fans, “likes” or followers won’t cut it.”

A recent PEW Internet survey reports that people are increasingly using the Internet, search engines, specialty websites and social networks to search for local businesses.

In the Fast Company article, E.B. Boyd summed it up nicely, “Not being online today is the equivalent in earlier eras of not having a storefront or a Yellow Pages listing. It’s effectively impossible for potential customers to find you.”

In this post we offer a definition,additional reasons why it’s important to optimize and ten tips to ensure that businesses can be found through local searches.

re you ready to get in the game? Not any old game but game-based marketing for your business. In this post we’ll introduce the concepts of gamification and funware, relationship to marketing, examples of Gamification, and an exclusive Q & A with Gabe Zichermann to help gain more insights into this important new trend and how to assess whether it’s right for your business.

Social media marketing provides an excellent solution for real estate marketers. In this post we’ll take a look at how social media can be used by real estate professionals, tips for content marketing, compelling facts and figures of 2011 and predictions for 2012.