Blogging may sometimes be perceived as a solitary experience, a person sitting in front of their keyboard, writing articles in their home office or holed up in a booth in their local café. Writing to their heart’s content. End of story.

Well, not quite.

But in order to be successful, bloggers need to consider a number of other factors. In this post will go over some of the more important considerations including: community/networks; twitter chats; social networking; in-person conferences; optimizing posts for SEO; share buttons and social media.

More and more businesses have been discovering Google+ as a social networking platform where they can share content and engage with followers in a highly effective way.

Recent figures report: “Google+ has 100 million users, and has grown in popularity recently, with growth spurts of daily users hovering around 625,000 per day.”

With businesses finding the need to be in multiple places online, the question eventually boils down to the basics, e.g. why this platform? How will the experience be different? Do we really need another social media page?

The UN Foundation is launching the Shot@life campaign during World Immunization Week, to “educate, connect and empower Americans to save the lives of children in developing countries by supporting global vaccine funding.”

Through a well-designed social media campaign, Shot@Life’s messages will be communicated from Monday, April 23rd through Friday, April 27th, through an integrated approach that maximizes the benefits of social media. The campaign encourages participants to spend 15 minutes or less each day during World Immunization Week to help spread the word about the importance of global vaccines to give every child a shot at a healthy life.

Surely, by now, you’ve heard about Pinterest, “the virtual pinboard. that allows you to organize and share all the beautiful things you find on the web.” But before now, you may not have heard from the people behind the business profiles; the people behind the pins, boards, likes and comments. In short, why Pinterest? Why would a business decide to go the Pinterest route and attempt to represent themselves visually with such an economy of words?

Landing pages can make or break business. Knowing how to get a user from “click” to taking the next action is vital for anyone who does business online. So let’s back up a minute and talk about the landing page, what it is and the features that can help make a successful landing page.

It’s hard to keep up these days with all of the changes social networks throw our way. YouTube is no exception. They recently made some changes, aka YouTube Channels 3.5, with a redesigned homepage and channel layouts.

We thought this was a great time to revisit YouTube, to discuss why it’s a key player in a company’s social media marketing mix and how to ensure that you get the most out of it as a channel for your content, and to go over the changes you’ll see in 3.5.

With more and more brands creating presences on Google+, we were curious about what makes pages stand out in a crowded marketplace.

For this post, we took a look at ten brands with extraordinary numbers on Google+ (via stats available on Zoomsphere) and paid attention to how they represent themselves with an about statement, the photos/artwork for their profile and the types of “shares” (posts) they make to help them stand out and drive user engagement.

The new milestones and timeline feature on Facebook pages provides a great way for businesses to tell their story through words and photos. In this post we’ll take a look at the types of photos that work well and how others have used them.

The new Timeline for Facebook Pages are here. In this post, we’re excited to highlight what you need to know to get started. We’ve listed some of the important new additions and as a way to help to approach your new page, we’ve taken a look at Starbucks Facebook page to demonstrate the new features and different kinds of Facebook updates that work well. Let’s begin!

Email marketing is an integral part of business marketing. In a recent blog post here on GigCoin we noted some impressive figures about how in the US email marketing is slated to grow to $2,468 billion in 2016 (Forrester Research).

Generally, marketers are in agreement about the value of email marketing but where you’ll hear significant differences of opinions will be regarding the topic of rented lists or otherwise referred to as co-sponsored email marketing opportunities.