Tis The Season for Holiday Cheer, Seasonal Soirees and Shopping, Shopping, Shopping!
In order to understand how social media impacts savvy shoppers, we checked in with 25+ social influencers.
Highlights from the GigCoin check-in:
80%+ felt that holiday …
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Enter into a discussion about SEO and within a matter of moments you’re bound to be talking about keywords. There’s no question about it—keywords are essential.
In our post, 5 Tips for Refreshing Your SEO Efforts for 2012, we discuss a number of ways to think strategically about keywords, and offer a list of free and paid keyword research tools. Take a moment to review the post if you’re looking for tools to guide you.
With all the content being generated on the web (via blog posts, videos, slideshares, whitepapers, etc.) and then shared via social networking sites, it’s clear that there are many other considerations to be thinking about when it comes to the topic of SEO.
For this post, we’ve curated perspectives about content that most resonates with us: optimizing and sharing content and how to go about leveraging it for SEO. What you’ll find here is a way to see content through an SEO lens.
#1: Todd Bailey:
Users care about more than just keywords; they care about content. Search engines care about content, too. Any website expecting results based on keywords alone is likely to see little success. Content is crucial and should never be underutilized.
The difference between “good” and “bad” content is largely subject to opinion, but certain things are definite. Page content should be relevant to keywords, in order to provide the most accurate search results. Blogs and news articles should be frequently updated. Options to share that content via social networks should be available to users as well.
#2: Zara:
Create relevant blog post titles. Include your top-ranking keywords in the title of your article.
#3: Jeff MacGurn:
#4: Nick Stamoulis:
Social media content needs to be optimized and SEO content needs to be sharable. Understanding social influence and its impact on search will allow for a more productive overall online marketing strategy.
#5: Jordan Kasteler:
Let’s start with the obvious: social media builds links. In fact, viral content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field.
If one site is getting thousands of social shares, it sends three clear messages about your site to search engines:
By gaining a massive amount of social shares, you’re not just boosting your SEO signals—you’re also creating content with value for your customer base. Viral content is a win-win for both your brand and your search rankings. Like anything else in life, however, value takes time and talent to create.
Viral content is quality content. It’s passionate, it’s well-written, it’s eloquent, or it’s hilarious. If you want the thousands of shares, you’re going to have to put into the hours to make something with real value for your audience.
#6: Jim Belosic
:
The popular Facebook pages have all those likes because those pages embrace the ideology of Facebook: they’re interactive, engaging, and usable pages. Facebook, at its core, is about connecting with people, so don’t sacrifice the interactivity of your page for the sake of SEO.
#7: Nick Stamoulis:
One way to leverage social media to boost your SEO is by building multiple social media accounts that you can (realistically) manage. Optimize the key sections of each account while you concurrently build your communities around them. This two-pronged approach is the catalyst that can take your online business to the next level.
#8: Brafton Infographic:
#8: Nick Stamoulis:
#9: James Debono:
#10: CT Moore:
Users tend to share content for these reasons:
#11: Heidi Cohen:
What perspectives can you share on content and SEO? Let us know if the comments below or on our Facebook page.
photo credit: paulina spencer via photopin cc
Social media can feel like a moving target at times. It’s hard to stay up-to-date on everything happening around the Internet. In this post, we focus on Facebook and some of the recent changes that will help you to stay in the loop!
Email marketing is an integral part of business marketing. Consider this Forrester Research finding: “In 2011 United States firms alone spent US $1.51 billion on email marketing and will grow to $2.468 billion in 2016.” Furthermore, Forrester suggests “Nearly every enterprise marketer uses email marketing as the workhorse of her interactive mix.” So how can you build your email marketing list? Read more>>
Restaurants are using social media to drive business to their locations and for good reasons.
A recent Pew Research Center study found 51% of adults look to the Internet for restaurant information; 38% rely on search engines, 17% on specialty web sites, and 3% on social media sites or Twitter. Demographic-wise, the adults are more likely to be women, young adults and technology adopters. As Liza Porteus Viana writes, “Restaurants have to be very strategic with how they utilize social platforms – just trying to amass fans, “likes” or followers won’t cut it.”
A recent PEW Internet survey reports that people are increasingly using the Internet, search engines, specialty websites and social networks to search for local businesses.
In the Fast Company article, E.B. Boyd summed it up nicely, “Not being online today is the equivalent in earlier eras of not having a storefront or a Yellow Pages listing. It’s effectively impossible for potential customers to find you.”
In this post we offer a definition,additional reasons why it’s important to optimize and ten tips to ensure that businesses can be found through local searches.
re you ready to get in the game? Not any old game but game-based marketing for your business. In this post we’ll introduce the concepts of gamification and funware, relationship to marketing, examples of Gamification, and an exclusive Q & A with Gabe Zichermann to help gain more insights into this important new trend and how to assess whether it’s right for your business.
Social media marketing provides an excellent solution for real estate marketers. In this post we’ll take a look at how social media can be used by real estate professionals, tips for content marketing, compelling facts and figures of 2011 and predictions for 2012.
In 2011, GigCoin has shared a range of articles on online marketing and social media tips with readers. Our posts have included a plethora of research findings, interviews, how-to’s, and resources to help businesses master and become successful with social media marketing.
In reviewing our posts of the past year, we took a look at the ones which created the most buzz, and were read and commented on most. In case you missed any of them first time around, they’re listed here with a brief description.
There’s a lot of buzz these days about the question of privacy and social networks. As individuals, we may be feeling an increased need to protect our privacy; who gets to see specific updates, what information we’re okay making public, and conversely, what we feel strongly about keeping private.
Two years ago, I started to tweet. Two years later I have tweeted tons (8,119 tweets!), have 3 blogs,
regularly launch Facebook campaigns, speak at conferences and even got GigCoin started in great part due to Latinos …
Social media marketing continued to make significant headway in 2011 and is expected to move full steam ahead in 2012. More specifically, what trends can we expect to see in the coming year? We checked in with five marketing pros who shared their insights with us. Joining us are Sergio Balegno, Shama Kabani, Cindy King, Joe Pulizzi, Mike Volpe and our very own Julie Diaz-Asper
